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The hidden element: searching for gamification in Slovenia

Not much research can be found in Slovenia on the subject of gamification, but something is obvious; gamification is present in many fields. In fact, one of the first Slovenian works on gamification is a diploma thesis titled “The Gamification of Advertising in Slovenia” written by Pavlič in 2016. In her work, Pavlič states that with gamified advertising, advertisers most …